Social media management is one of the fastest growing freelance jobs for stay at home mom jobs! Over 90% of businesses are using social media to grow their business, but the only problem is that these businesses don’t have any expertise in using social media for business. Any time there is a problem, people need a solution!
And you could be that solution for small businesses, direct sales consultants, bloggers, online entrepreneurs, and even large corporations. Did you know that 67% of consumers are influenced by comments and reviews left on social media? It makes sense why businesses would be so interested in hiring a social media manager to help grow their brand, create happy customers, and connect with their audience.
I’m excited to introduce you to Jenny Weg of Work at Home Mama, she’s a working mom turned stay at home mom all thanks to her side hustle as a social media manager. She’s giving you the social media manager definition and how she makes mom life and work life blend together. Jenny picked up clients quickly and now she is teaching other moms everything she knows about social media management. This is a great job for any busy mom who needs to have flexibility in their life.
Tell us a little about yourself and what you do right now.
I am a 26 year old wife, mom, and social media manager! My husband and I live in the Midwest with our 1 year old daughter. We help with the family farm and raise a few cattle, and my husband is also a heavy equipment operator. I recently left my full time job as a licensed insurance agent to pursue a career as a social media manager. In addition to being a social media manager, I am also an online educator, and founded Social Media Manager in a Month. We enjoy traveling, spending time with our family, and watching reruns of Friends.
How did you get started as a social media manager?
I started my social media management career in June of 2017, and actually started in more of a virtual assistant role. As I started working for clients, I realized that I enjoyed the social media aspect more than the administrative side of things, and I shifted my entire business to strictly social media management.
What does a social media manager do?
As a social media manager, I assist businesses (both local and online) with their online marketing. This looks different for each business/client I work with, but can include
- creating content
- scheduling posts
- engaging with followers
- growing their following
- increasing traffic to their website
What training or experience does a social media manager need? Is this something people who don’t have a college degree can do?
To be a social media manager, you need a basic understanding of how the social platforms work and the best practices for operating them. I actually do not have a college degree myself, so I can attest from personal experience that you do not need a college degree or marketing background to be successful with this! With that being said, I am constantly learning and investing in my business. The internet is full of information, and I love finding new courses to expand my knowledge and better serve my clients.
How long did it take to find your first client? How many clients do you have now?
I landed my first client 14 days after being introduced to virtual assisting. Today, I have six of my own clients, and two clients that I have subcontracted to my assistant.
What does your work at home mom schedule look like?
My schedule is 100% on my terms. I just recently gave up my full time job to pursue my business full time, so my schedule has evolved over time. While I was working full time, I would work for my clients early in the morning, on my lunch break, and after my daughter was in bed for the night. Now that I work from home full time, I work 2 full days, and 3 mornings a week. If there is any work that I am unable to complete in that time, I catch up after my daughter’s bedtime.
SIDE NOTE: One thing I really love about Jenny’s work at home schedule is that she is very structured about setting aside real business hours. This gives her the opportunity to be engaged and intentional in her business, and when she has time with her baby she can be just as intentional and focused on her family.
How many hours per week do you spend working?
I currently dedicate 30 hours a week to working. However, that wasn’t always the case. Whenever I encountered a busy season of my life (example, when my daughter was born), I scale back to only about 10-15 hours a week. We are fortunate to have a wonderful daycare provider, so I choose to work a little extra now. It’s what works best for us!
What are the pros of being a social media manager?
The biggest benefit of being a social media manager is the flexibility. I love the fact that I can create my own schedule, and be there whenever my daughter needs me. The other benefit is you determine your worth. I set my own rate, and I also set the amount of work I want to take on at a time. I love the fact that I determine what my salary is going to be.
What are the cons of being a social media manager?
As a social media manager, you are your own boss, and that comes with a certain level of responsibility and discipline. I have to make it a priority to get my work done effectively and efficiently for my clients. Also, as your own boss, you don’t have the same benefits a traditional career offers- for example, health insurance, 401 (k), paid time off, etc. If you approach your business as a business owner though, you can create your own retirement, arrange your schedule around vacation, and also explore different health insurance options!
How much does a beginner social media manager get paid?
Social Media Managers set their own rates- but depending on what industry they work in, they can make anywhere from $25-$40/hour! For me, I like to identify what it is my client needs and what works best for their business. I have found so much fulfillment working for my clients, the pay seems like a total bonus!
What tools do you use as a social media manager?
I use several tools, but some of my favorites are Canva, Asana, Tailwind, Wave Accounting and Lastpass.
- Canva is great for making beautiful, easy graphics
- Asana is helpful in creating my schedule
- Tailwind is vital for Pinterest and Instagram scheduling
- Wave Accounting is my favorite software for invoicing my clients
- Lastpass is an excellent tool for accessing your clients account without knowing their credentials.
Tell us about your course and what kind of support you offer to new social media managers!
My course is set up to give you all the information and tools to become a social media manager in one month. I have found it is just as important to focus on personal development and growth as it is to know the technical side of this business, so in addition to learning the ins and outs of the platforms, we also focus on growing personally and as a business owner.
The modules focus on Facebook, Instagram, & Pinterest. After I teach you the basics of setting up your business (tax info, finding clients, etc), I will teach you EVERYTHING I know about using these 3 main social platforms for your clients. From content creation to scheduling- you’re going to learn it ALL!
The course is 100% self-led. You can take your time going through each module. I know how mama schedules can get busy- so you can fit the course in during naptime or after your little ones are in bed.
When you finish the course, you aren’t left alone to navigate your new business! You are invited to join our private Facebook support group, where I offer additional weekly training, answer any questions you come across, and also post potential client leads!
SIDE NOTE: I love that Jenny offers extended support after you take the course! It’s so helpful to have a group that you can reach out to when you come across problems in your work. Having a support person who can cheer you on and provide you with more training and even clients leads really makes this course valuable when compared to other social media management courses online.
Thank you Jenny for sharing how life works as a social media manager!
Learning New Skills
Learning new skills is one of the most powerful ways you can increase your income and create time freedom for you and your family. Choose to focus on skills that are in high demand, so that you can help businesses solve their problems.
You can check out Jenny’s Social Media Management course here!